Marketing an Environmental Issue: A Case Studyof The Wilderness Society's Core Messagesto Promote National Forest Conservationfrom 1964 to 2000

Author： LANKARD ANNEMARIE   MCLAUGHLIN WILLIAM J.  

Publisher： Routledge Ltd

ISSN： 1521-0723

Source： Society and Natural Resources, Vol.16, Iss.5, 2003-05, pp. : 415-434

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