Strategic demand forecasts for the tablet PC market using the Bayesian mixed logit model and market share simulations

Author: Choi Jae Young   Shin Jungwoo   Lee Jongsu  

Publisher: Taylor & Francis Ltd

ISSN: 1362-3001

Source: Behaviour and Information Technology, Vol.32, Iss.11, 2013-11, pp. : 1177-1190

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Abstract