

Author: Wilkinson R. L. Cary J. W. Barr N. F. Reynolds J.
Publisher: Taylor & Francis Ltd
ISSN: 1366-5863
Source: International Journal of Pest Management, Vol.43, Iss.3, 1997-07, pp. : 239-245
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Abstract
This experiment was designed to test whether warning labels on agricultural pesticide containers could be better understood by users if pictograms illustrating appropriate safety precautions were added to existing labels containing text only. Labels with added pictograms were perceived by pesticide users as significantly easier to obtain information from than labels containing text only. However, the effect of pictograms in improving the effectiveness ofthe communication of safety information to users was incomplete. When pictograms were added to labels they were associated with a significant increase in the proportion of users nominating correct safety precautions for storing the pesticides, butnotfor mixing or applying them. Addition of pictograms to labels did notsignificantly altersubjects`perceptions ofthe danger of the pesticide to the user. Although pictograms did enhance the accessibility of safety information on the labels, some users found them to be confusing. Pictogram systems need to be improved further if they are to have a more complete effecton improving the effectiveness of warnings.
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