Loyalty intentions: Does the effect of commitment, credibility and awareness vary across consumers with low and high involvement?

Author： Mathew Veeva Ali Rofin Thirunelvelikaran Mohammed Thomas Sam

Publisher： Emerald Group Publishing Ltd

ISSN： 1755-4195

Source： Journal of Indian Business Research, Vol.6, Iss.3, 2014-08, pp. : 213-230

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Consumers' true brand loyalty: the central role of commitment

By Amine Abdelmajid

Journal of Strategic Marketing, Vol. 6, Iss. 4, 1998-12 ,pp. : 305-319

Routledge Ltd

Access to resources Recommend Favorite

High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university

By Radder Laetitia Huang Wei

Journal of Fashion Marketing and Management, Vol. 12, Iss. 2, 2008-05 ,pp. : 232-243

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of cultural dimensions on brand loyalty of consumers in the USA

By S. Leslie Neleen Korzenny Felipe

Journal of Cultural Marketing Strategy, Vol. 1, Iss. 1, 2015-08 ,pp. : 64-79

Henry Stewart Publications

Access to resources Recommend Favorite

Customer Loyalty in High and Low Involvement Service Settings: The Moderating Impact of Positive Emotions

By Bloemer Josée de Ruyter Ko

Journal of Marketing Management, Vol. 15, Iss. 4, 1999-05 ,pp. : 315-330

Routledge Ltd

Access to resources Recommend Favorite

Low-income consumers' reactions to low-involvement products

By Gbadamosi Ayantunji

Marketing Intelligence & Planning, Vol. 27, Iss. 7, 2009-10 ,pp. : 882-899

Emerald Group Publishing Ltd

Access to resources Recommend Favorite