Optimizing engagement: brand identification and alumni donation behaviors

Author： Stephenson Amber L.   Yerger David B.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0951-354X

Source： The International Journal of Educational Management, Vol.28, Iss.6, 2014-08, pp. : 765-778

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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