Exploring the commercial value of social networks: Enhancing consumers' brand experience through Facebook pages

Author： Chen Hsin   Papazafeiropoulou Anastasia   Chen Ta-Kang   Duan Yanqing   Liu Hsiu-Wen  

Publisher： Emerald Group Publishing Ltd

ISSN： 1741-0398

Source： Journal of Enterprise Information Management, Vol.27, Iss.5, 2014-09, pp. : 576-598

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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