Price promotions effects of virtue and vice products

Author： Parreño-Selva Josefa   Mas-Ruiz Francisco José   Ruiz-Conde Enar  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.48, Iss.7-8, 2014-07, pp. : 1296-1314

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