Franchising effects on the lodging industry: optimal franchising proportion in terms of profitability and intangible value

Author: Moon Joonho   Sharma Amit  

Publisher: IP Publishing Ltd

ISSN: 1354-8166

Source: Tourism Economics, Vol.20, Iss.5, 2014-10, pp. : 1027-1045

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next