Non-targeted customers in individualistic versus collectivistic cultures

Author： Nguyen Bang Chen Junsong Chen Cheng-Hao Steve Yu Xiaoyu (Allen)

ISSN： 0264-2069

Source： The Service Industries Journal, Vol.34, Iss.15, 2014-11, pp. : 1199-1218

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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