“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses

Publisher: John Wiley & Sons Inc

E-ISSN: 1540-4609|13|1|21-43

ISSN: 1540-4595

Source: DECISION SCIENCES JOURNAL OF INNOVATIVE EDUCATION (ELECTRONIC), Vol.13, Iss.1, 2015-01, pp. : 21-43

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Abstract