Communicator Attractiveness and Expertise, Emotional Versus Rational Appeals, and Persuasion: A Heuristic Versus Systematic Processing Interpretation

Publisher: Guilford Publications Inc

E-ISSN: 1943-2798|2|2|122-141

ISSN: 0278-016X

Source: Social Cognition, Vol.2, Iss.2, 1983-06, pp. : 122-141

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Abstract