Regulatory Fit in Negotiation: Effects of “Prevention-Buyer” and “Promotion-Seller” Fit

Publisher： Guilford Publications Inc

E-ISSN： 1943-2798|27|3|365-384

ISSN： 0278-016X

Source： Social Cognition, Vol.27, Iss.3, 2009-06, pp. : 365-384

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