Primacy and Recency in Communication and Self-Persuasion: How Successive Audiences and Multiple Encodings Influence Subsequent Evaluative Judgments

Publisher： Guilford Publications Inc

E-ISSN： 1943-2798|9|1|47-66

ISSN： 0278-016X

Source： Social Cognition, Vol.9, Iss.1, 1991-03, pp. : 47-66

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