Not All Disasters are Equal in the Public's Eye: The Negativity Effect on Warmth in Brand Perception

Publisher: Guilford Publications Inc

E-ISSN: 1943-2798|32|3|256-275

ISSN: 0278-016X

Source: Social Cognition, Vol.32, Iss.3, 2014-06, pp. : 256-275

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Abstract