Happy to support: Emotion as a mediator in brand building through philanthropic corporate sponsorship

Publisher： Scientific Journal Publishers

E-ISSN： 1179-6391|43|6|977-992

ISSN： 0301-2212

Source： Social Behavior and Personality: An international journal, Vol.43, Iss.6, 2015-07, pp. : 977-992

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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