Author: Biraghi Silvia Gambetti Rossella Chiara
Publisher: Routledge Ltd
E-ISSN: 1466-4445|21|4|260-283
ISSN: 1466-4445
Source: Journal of Marketing Communications, Vol.21, Iss.4, 2015-07, pp. : 260-283
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :
Bringing the corporation into corporate branding
By Hatch Mary Jo Schultz Majken
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :
The six conventions of corporate branding
European Journal of Marketing, Vol. 37, Iss. 7-8, 2003-08 ,pp. :