The Role of Comprehension Processes in Communication and Persuasion

Author: Wyer Robert S.   Shrum L. J.  

Publisher: Routledge Ltd

E-ISSN: 1532-785X|18|2|163-195

ISSN: 1521-3269

Source: Media Psychology, Vol.18, Iss.2, 2015-04, pp. : 163-195

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Abstract