Cultural and paradoxical values in advertising in Eastern Europe

Author： Larimo Jorma Antero   Ummik Kadi   Kuusik Andres  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1746-5273|10|3|313-330

ISSN： 1746-5265

Source： Baltic Journal of Management, Vol.10, Iss.3, 2015-07, pp. : 313-330

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