Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness

Author: Chiu Kuang-Hui   Chen Hsin   Papazafeiropoulou Anastasia  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7409|28|3|346-362

ISSN: 1741-0398

Source: Journal of Enterprise Information Management, Vol.28, Iss.3, 2015-04, pp. : 346-362

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Abstract