A pricing approach for service companies: service blueprint as a tool of demand-based pricing

Author: Calabrese Armando   De Francesco Federico  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4116|20|6|906-921

ISSN: 1463-7154

Source: Business Process Management Journal, Vol.20, Iss.6, 2014-10, pp. : 906-921

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Abstract