The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults’ perception of UK supermarkets’ corporate brand image and reputation

Author： Perks Keith J.  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-6046|20|2|178-195

ISSN： 1356-3289

Source： Corporate Communications: An International Journal, Vol.20, Iss.2, 2015-04, pp. : 178-195

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