Research note: Relationship versus transactional marketing in travel and tourism trade shows

Author： Rodriguez Oromendía Ainhoa   Reina Paz María Dolores   Rufín Ramón  

Publisher： IP Publishing Ltd

E-ISSN： 2044-0375|21|2|427-434

ISSN： 1354-8166

Source： Tourism Economics, Vol.21, Iss.2, 2015-04, pp. : 427-434

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