The region-of-origin (ROO) effect on purchasing preferences

Author: Rubio Sergio   Miranda F. Javier  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-4108|117|2|820-839

ISSN: 0007-070X

Source: British Food Journal, Vol.117, Iss.2, 2015-02, pp. : 820-839

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Abstract