Author： Walsh Gordon James Sara
Publisher： Henry Stewart Publications
ISSN： 2047-1300
Source： Journal of Digital Media Management, Vol.3, Iss.4, 2015-06, pp. : 303-308
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Abstract
As part of an omni-channel strategy, companies are seeking to understand how to enable and optimise the use of digital assets across channels and business units, and the process and governance model necessary to onboard, manage and provide ongoing support for true enterprise digital asset management capability. This paper provides a framework to help firms achieve this goal.
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