Consumers' processing mindset as a moderator of the effect of country-of-origin product stereotype
Publisher: Scientific Journal Publishers
E-ISSN: 1179-6391|43|8|1371-1384
ISSN: 0301-2212
Source: Social Behavior and Personality: An international journal, Vol.43, Iss.8, 2015-09, pp. : 1371-1384
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Abstract