Does altruism matter on online group buying? Perspectives from egotistic and altruistic motivation

Author: ShiauWen-LungDeptartment of Information Management   Ming Chuan University   Taoyuan   Taiwan   ChauPatrick Y.K.School of Business   The University of Hong Kong   Hong Kong   Hong Kong  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-5813|28|3|677-698

ISSN: 0959-3845

Source: Information Technology & People, Vol.28, Iss.3, 2015-08, pp. : 677-698

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Abstract