Author： PillaiKishore GopalakrishnaUniversity of Bradford BruscoMichaelDepartment of Business Administration Florida State University Tallahassee United States GoldsmithRonaldCollege of Business Florida State University United States HofackerCharlesCollege of Business Florida State University Tallahassee United States
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|1-2|82-100
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 82-100
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