The Good Samaritan and the Marketer: public perceptions of humanitarian and international development NGOs

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-103x|20|3|211-225

ISSN： 1465-4520

Source： INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.20, Iss.3, 2015-08, pp. : 211-225

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