How Does Interactivity Persuade? An Experimental Test of Interactivity on Cognitive Absorption, Elaboration, and Attitudes

Publisher: John Wiley & Sons Inc

E-ISSN: 1460-2466|65|2|213-236

ISSN: 0021-9916

Source: JOURNAL OF COMMUNICATION, Vol.65, Iss.2, 2015-04, pp. : 213-236

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Abstract