Behind the Scenes of Place Branding: Unraveling the Selective Nature of Regional Branding

Publisher: John Wiley & Sons Inc

E-ISSN: 1467-9663|106|3|291-306

ISSN: 0040-747X

Source: Tijdschrift Voor Economische En Sociale Geografie, Vol.106, Iss.3, 2015-07, pp. : 291-306

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Abstract