Engaging consumers in esthetic offerings: conceptualizing and developing a measure for arts engagement

Publisher： John Wiley & Sons Inc

E-ISSN： 1479-103x|20|2|177-188

ISSN： 1465-4520

Source： INTERNATIONAL JOURNAL OF NONPROFIT & VOLUNTARY SECTOR MARKETING (ELECTRONIC), Vol.20, Iss.2, 2015-05, pp. : 177-188

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