Publisher： John Wiley & Sons Inc
E-ISSN： 1097-0266|36|11|1750-1760
ISSN： 0143-2095
Source： STRATEGIC MANAGEMENT JOURNAL, Vol.36, Iss.11, 2015-11, pp. : 1750-1760
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Walking a slippery line: Investments in social values and product longevity
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