Why Do People Support the Underdog?: Loss Aversion and Sports Fans

Publisher: IGI Global_journal

E-ISSN: 2160-9810|4|4|17-35

ISSN: 2160-9802

Source: International Journal of Applied Behavioral Economics (IJABE), Vol.4, Iss.4, 2015-10, pp. : 17-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract