Bidirectional Role of Accuracy and Recognition in Internet-Based Targeted Advertising

Publisher: IGI Global_journal

E-ISSN: 1539-2929|13|1|50-66

ISSN: 1539-2937

Source: Journal of Electronic Commerce in Organizations (JECO), Vol.13, Iss.1, 2015-01, pp. : 50-66

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract