Advertising and Pricing Decisions in a Manufacturer-Retailer Channel with Demand and Cost Disruptions

Publisher: IGI Global_journal

E-ISSN: 1935-5734|8|3|44-66

ISSN: 1935-5726

Source: International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol.8, Iss.3, 2015-07, pp. : 44-66

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract