Advertising and Pricing Decisions in a Manufacturer-Retailer Channel with Demand and Cost Disruptions
Publisher: IGI Global_journal
E-ISSN: 1935-5734|8|3|44-66
ISSN: 1935-5726
Source: International Journal of Information Systems and Supply Chain Management (IJISSCM), Vol.8, Iss.3, 2015-07, pp. : 44-66
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Abstract