The Efficiency of Joint Versus Service-Specific Advertising

Author: Brockett Patrick L.   Cooper William W.   Deng Honghui   Golden Linda   Kwinn Michael J.   Thomas David A.  

Publisher: Military Operations Research Society

ISSN: 2163-2758

Source: Military Operations Research, Vol.7, Iss.4, 2002-09, pp. : 57-75

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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