Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing

Author： Arnett Dennis B.   Wittmann C. M.   Wilson Bennie J.  

Publisher： Routledge Ltd

ISSN： 0884-1241

Source： Journal of Marketing for Higher Education, Vol.13, Iss.1-2, 2004-01, pp. : 127-157

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