A, B, CD, DVD: Marketing Higher Education to the Millennial Generation

Author： Furbeck Lee F.   Harding Marc L.   Wohlgemuth Darin R.   Bousquet David R.  

Publisher： Routledge Ltd

ISSN： 0884-1241

Source： Journal of Marketing for Higher Education, Vol.13, Iss.1-2, 2004-01, pp. : 17-31

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