Targeting the parents through the children in the golden age of Italian television advertising: The case of Carosello

Author: Annunziato Sarah   Fiumara Francesco  

Publisher: Intellect Books

ISSN: 2047-7368

Source: Journal of Italian Cinema & Media Studies, Vol.3, Iss.1-2, 2015-03, pp. : 11-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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