Effects of materialism and religious values on attitudes towards cause-related marketing

Author： Erdoğan B. Zafer   Torun Tolga   Gönüllüoğlu Sevgi  

Publisher： Westburn Publishers Ltd

ISSN： 2044-4087

Source： Social Business, Vol.4, Iss.2, 2014-0, pp. : 153-168

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING

By Lavack Anne M.   Kropp Fredric  

Social Marketing Quarterly, Vol. 9, Iss. 2, 2003-04 ,pp. : 3-16

Routledge Ltd

Access to resources Recommend Favorite

The meaning and uses of cause-related marketing

By Ikiebey Godson   Omovbude Rita   Shogbanmu Segun   Otubanjo Olutayo  

The Marketing Review, Vol. 15, Iss. 3, 2015-0 ,pp. : 383-400

Westburn Publishers Ltd

Access to resources Recommend Favorite

The effects of brand-cause fit and campaign duration on consumer perception of cause-related marketing in Japan

By Chéron Emmanuel   Kohlbacher Florian   Kusuma Kaoru  

Journal of Consumer Marketing, Vol. 29, Iss. 5, 2012-07 ,pp. : 357-368

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Toward effective use of cause-related marketing alliances

By Till Brian D.   Nowak Linda I.  

Journal of Product and Brand Management, Vol. 9, Iss. 7, 2000-12 ,pp. : 472-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Modeling strategic management for cause-related marketing

By Tsai Shu-Pei  

Marketing Intelligence & Planning, Vol. 27, Iss. 5, 2009-07 ,pp. : 649-665

Emerald Group Publishing Ltd

Access to resources Recommend Favorite