How Potential Tourists React to Mass Media Marketing Advertising versus Publicity

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Journal of Travel & Tourism Marketing, Vol. 18, Iss. 3, 2005-08 ,pp. : 63-70

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Using Service Quality Expectations as a Criterion to Segment International Tourists in the Hospitality Industry: An Outlook of Hotels of Mauritius

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For Different Audiences, Different Arguments: Economic Rhetoric at the Beginning of the Latin American School

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