Crisis Management Planning to Restore Tourism After Disasters: A Case Study from Taiwan

Author: Huang Yu-Chin   Tseng Yung-Ping   Petrick James F.  

Publisher: Haworth Press

ISSN: 1054-8408

Source: Journal of Travel & Tourism Marketing, Vol.23, Iss.2-3, 2008-01, pp. : 203-221

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Abstract

The tourism industry is vulnerable to natural and human induced incidents such as terrorist attacks, political instability, flood and earthquakes. On September 21st 1999, a devastating earthquake struck Taiwan which caused severe damage to both local people and the tourism industry. This paper proposes an innovative integrated approach that could be adopted as a crisis management plan for Taiwan to restore its tourism industry. A thorough review of the crisis management literature is introduced and examined to generate an integrated crisis management framework. It is anticipated that this framework could accelerate tourism recovery by showing secure images for tourists, and hence the competitiveness of a tourist nation could be enhanced through sound crisis management practices. doi:10.1300/J073v23n04_16