The Effect of Antismoking Advertisement Executional Characteristics on Youth Comprehension, Appraisal, Recall, and Engagement

Author: TERRY-MCELRATH YVONNE   WAKEFIELD MELANIE   RUEL ERIN   BALCH GEORGE   EMERY SHERRY   SZCZYPKA GLEN   CLEGG-SMITH KATHERINE   FLAY BRIAN  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.10, Iss.2, 2005-03, pp. : 127-143

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