Assessing the Validity of Confirmed Ad Recall Measures for Public Health Communication Campaign Evaluation

Author: Niederdeppe Jeff  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.10, Iss.7, 2005-10, pp. : 635-650

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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