Understanding the Effectiveness of the Entertainment-Education Strategy: An Investigation of How Audience Involvement, Message Processing, and Message Design Influence Health Information Recall

Author： Quintero Johnson Jessie M.   Harrison Kristen   Quick Brian L.  

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.18, Iss.2, 2013-02, pp. : 160-178

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