Effects of Message Framing in Anti–Binge Drinking PSAs: The Moderating Role of Counterfactual Thinking

Author: Baek Tae Hyun   Shen Lijiang   Reid Leonard N.  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.18, Iss.4, 2013-04, pp. : 442-458

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