Assessing Prosocial Message Effectiveness: Effects of Message Quality, Production Quality, and Persuasiveness

Author: Austin Erica Weintraub   Pinkleton Bruce   Fujioka Yuki  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.4, Iss.3, 1999-07, pp. : 195-210

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