The Impact of Emotional Tone, Message, and Broadcast Parameters in Youth Anti-smoking Advertisements

Author: BIENER LOIS   JI MING   GILPIN ELIZABETH   ALBERS ALISON  

Publisher: Taylor & Francis Ltd

ISSN: 1081-0730

Source: Journal of Health Communication, Vol.9, Iss.3, 2004-05, pp. : 259-274

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