A Model of Web Use in Direct and Online Marketing Strategy

ISSN： 1019-6781

Source： Electronic Markets, Vol.12, Iss.4, 2002-10, pp. : 262-269

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Role of Intermediation in the Governance of Sustainable Chinese Web Marketing

By Choi Yongrok Gao Di

Sustainability, Vol. 6, Iss. 7, 2014-06 ,pp. : 4102-4118

MDPI

Access to resources Recommend Favorite

Country-Dot-Com: Marketing and Branding Destinations Online

By Gertner Rosane K. Berger Karen Gertner David

Journal of Travel & Tourism Marketing, Vol. 21, Iss. 2-3, 2007-06 ,pp. : 105-116

Haworth Press

Access to resources Recommend Favorite

Online Relationship Marketing by Singapore Hotel Websites

By Gan Lydia Sim C. J. Tan H. L. Tan Janice

Journal of Travel & Tourism Marketing, Vol. 20, Iss. 3-4, 2007-05 ,pp. : 1-19

Haworth Press

Access to resources Recommend Favorite

Measuring Web Site Quality for Online Travel Agencies

By Park Young A. Gretzel Ulrike Sirakaya-Turk Ercan

Journal of Travel & Tourism Marketing, Vol. 23, Iss. 1, 2007-10 ,pp. : 15-30

Haworth Press

Access to resources Recommend Favorite

Group Sales and Marketing in Convention Hotels: Internet and Web Usage

By Gregory Susan R. Kline Sheryl F. Breiter Deborah

Journal of Travel & Tourism Marketing, Vol. 18, Iss. 1, 2005-04 ,pp. : 67-77

Haworth Press

Access to resources Recommend Favorite