Shifting Factors and the Ineffectiveness of Third Party Assurance Seals: A Two-Stage Model of Initial Trust in a Web Business

Author： Mcknight D. Harrison Kacmar Charles J. Choudhury Vivek

Publisher： Routledge Ltd

ISSN： 1019-6781

Source： Electronic Markets, Vol.14, Iss.3, 2004-09, pp. : 252-266

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